Hello, I’m Joy-Louise Robinson


the Artist and Designer from Newcastle Upon Tyne behind Felicity & Ink.

I have been working within the creative industry for over 8 years now, within a variety of roles from graphic to product design for a whole range of businesses and brands.

Whilst designing and making my own pieces and products I am also available to work on a freelance and commission basis. As an all round creative with a background in fine art, graphic design and illustration you can expect to see a lot of elements of mixed media in my work with a hand crafted feel.

Find me on Instagram and YouTube, for regular updates. And feel free to get in contact if you’d like to discuss working together on a project.

 

 

THE STORY OF FELICITY & INK

Felicity & Ink started out in 2017 as an Instagram account where I shared my artwork under the alias Felicity & Ink. I was a bit shy about sharing my art online at first, but I still wanted a username that was in some way relevant to who I am and what I do. Felicity having the same meaning as my own name Joy and ink being the material I predominantly drew with back then and still do now. It kind of makes sense when I say the meaning now but it took me a while to time to come up with!

I was overwhelmed with how positive strangers online were about my artwork, especially since in terms of drawing and illustration I am self taught and vividly remember a time when I was no good at drawing! I absolutely loved it though so carried on practicing and as a result I’m extremely passionate about teaching anyone and everyone who wants to draw, how to! It doesn’t have to be a technical skill to learn and should be fun, relaxing and a positive experience. I 100% believe anyone who practices can improve the skill and my goal is to inspire others to embrace their creativity through fun and accessible tutorials.

I started to monetise my content and turn it into a business around 2019, after two years of sharing my work, as I was getting a lot of questions about my process. This led me to start sharing tutorials online, and eventually I created my first How To Draw Book which was How To Draw Garden Flowers in February 2020. Since then I've brought out 4 more self published books. In the past I have sold these as physical copies but due to manufacturing price increases these are all now available as ebooks.

Every single book has been drawn, designed, published and marketed by myself. I've sold them at a few places online alongside my own platforms, including Not On The High Street, on TV through The Craft Store and wholesale. Alongside creating How To Draw books, I publish tutorials, classes and inspirational art based online here on my website, Instagram, YouTube and Patreon.

I have also sold physical products throughout those years in the form of printed books, stationery adorned in my hand drawn repeat patterns, prints and even hand painted up cycled decor.

 

 

WORK WITH ME

As a freelance designer, illustrator and artist based in Newcastle Upon Tyne, I am currently available to work on a range of creative projects. Take a look at my design and illustration portfolio and i’d love to chat with you regarding any projects you’d like to work together on.

I have been working within the creative industry for over 8 years now, within a variety of roles from graphic to product design for a whole range of businesses and brands, a full CV can be sent by request.

Find me on Instagram and YouTube, for regular updates. And feel free to get in contact if you’d like to discuss working together on a project.

SKILLS

Adobe CC
Procreate
Final Cut Pro
Print & digital design
Traditional & digital drawing
Repeat pattern design
Mixed media art
Content creation
Artworking
Trend research
Product design

EDUCATION

2013-2014
MA Design & Illustration - Teesside University

2010-2013
BA Hons Graphic Design - Teesside University

2007-2010
A Level Fine Art, Graphic Design, Photography & IT